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Technology & Developers

Technology & Developers newsletter sponsorship rates (2026)

Hard to reach, ad-averse and high-value — dev-tool sponsors pay a premium for trust in this niche.

£47
Low CPM
£71
Typical CPM
£95
High CPM

CPM = cost per 1,000 opens, primary placement, GBP.

Calculate your exact rate

Pre-set to Technology & Developers. Add your subscriber count to begin.

Your newsletter

Two numbers is enough — we fill the rest from live Technology & Developers benchmarks.

Niche
Currency
Technology & Developers
Primary / top sponsor · per send
Your fair rate
£330£670
Aim for £500£71 CPM / 1k opens
Prefer a performance deal?

Charge about £12 per qualified signup. A typical send drives ~42 signups from ~168 clicks — don't accept a CPA that pays less than your flat rate.

7,020
Opens / send
168
Clicks
42
Signups
£28
List CPM
Build my sponsorship kit

Guidance range from live Technology & Developers benchmarks — not a guarantee.

Your sponsorship kit

Everything you need to land the deal

A branded media-kit PDF, a shareable link, tiered packages and a full negotiation toolkit — all built from your numbers above.

Sponsorship media kit

Your Newsletter

A Technology & Developers newsletter for engineers, technical leads and product builders.

18k
Subscribers
7.0k · 39%
Opens / send
£71
Effective CPM / 1k
Audience snapshot

Hard to reach, ad-averse and high-value — dev-tool sponsors pay a premium for trust in this niche.

18,000
Subscribers
7,020
Opens · 39%
168
Clicks · 2.4%
42
Qualified signups
The reach you actually buy
Subscribers18kOpens / send7.0k · 39%Clicks168 · 2.4%Signups42

Reaching this list elsewhere costs ~£28 per 1,000 on the full list — well below paid social for an audience this targeted.

Performance dashboard
You vs the Technology & Developers benchmark
Open rateYou 39%Niche 39%Click rateYou 2.4%Niche 2.4%
Effective CPM vs niche band
£47£95£71This kit £71

2026 Technology & Developers guidance band — inside the market, not over it.

Rate card
Dedicated email£670Primary / top sponsor£500Secondary placement£270Classified / text link£125
Dedicated email
£670
£450£900
Primary / top sponsor
£500
£330£670
Secondary placement
£270
£185£370
Classified / text link
£125
£85£165

Add-on: exclusive send +20% (no competing sponsor). Rates reflect standard demand.

Why sponsors win here
  • A focused Technology & Developers audience: engineers, technical leads and product builders — the exact buyers you want, with little waste.
  • ~7,020 engaged opens per send at a 39% open rate — well above generic list averages.
  • Reader trust converts: a typical sponsored link drives ~168 clicks and ~42 qualified signups.
  • Benchmarked to live 2026 Technology & Developers CPMs (£47–£95 per 1,000 opens) — a rate you can defend.
Prefer to pay on performance?

A typical send drives ~168 clicks and ~42 qualified signups. Work on a per-signup basis at around £11.90 per qualified signup (range £7.86£15.95), or a hybrid of a reduced flat fee plus a per-signup top-up.

Sponsorship packages
Starter

Test the audience with a single top slot.

£500
single send
  • 1× Primary / top-sponsor placement in one issue
  • ~7,020 opens · ~168 clicks for the send
  • Performance recap afterwards (opens + click summary)
First-time sponsors validating the list before a bigger commitment.
Best value
Growth

The repeat exposure that actually converts.

£1,350£1,500
Save £150 · ≈ £450/send
  • 3× Primary / top-sponsor placements across 3 issues
  • ~21,060 total opens · ~504 clicks across the run
  • Frequency lift — readers see you 3×, where response compounds
  • Multi-send discount baked in: save £150 vs three one-offs
  • Recap after each send + an end-of-run summary
Sponsors who know one email is rarely enough — the realistic default.
Headline

Own the inbox — dedicated, exclusive, no competing brands.

£2,075£2,430
Save £355 · ≈ £692/send
  • 3× Dedicated email sends — the whole issue is yours
  • Exclusive: no competing sponsor for the month (+20% premium)
  • ~21,060 dedicated opens, full share of voice
  • Top-of-kit logo placement + a sponsor spotlight
  • Largest multi-send discount: save £355
  • Priority booking on your dates + full performance report
Brands running a launch or wanting category exclusivity and maximum attention.

Multi-send discounts are off the single-send rate above — not an inflated list price.

Book a slot

Want to hold a slot in an upcoming issue of Your Newsletter?

Reply to this email and I'll share the next few open dates.

Rates reflect standard demand and current 2026 Technology & Developers benchmarks; final pricing confirmed on booking.

Unlock your full sponsorship kit

  • Branded media-kit PDF — cover, charts, rate card, packages, contact
  • Shareable hosted link sponsors open in a browser
  • Tiered packages (Starter / Growth / Headline) auto-priced
  • Negotiation toolkit: 7 objection scripts + 3 email tones + cold outreach

Secure checkout by Stripe. Your kit is delivered the moment payment clears.

Technology & Developers sponsorship pricing FAQ

How much should a Technology & Developers newsletter charge for a sponsor?+

In 2026, Technology & Developers newsletters typically command £47–£95 CPM per 1,000 opens for a primary placement. For a list with a 39% open rate, that scales with your actual opens — use the calculator below for your exact number.

What's a fair CPM for Technology & Developers in 2026?+

The mid-market rate is around £71 per 1,000 opens. Dedicated sends command a premium; secondary placements and classified text links are priced lower. Exclusivity and peak-season timing push it higher.

Should I charge a flat fee or per signup?+

Either — and SponsorPriceIQ shows you both. Technology & Developers audiences convert at roughly 25% of clicks into qualified signups, so we translate your flat rate into a per-signup (CPA) equivalent so a performance deal never costs you money.

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