Know exactly what to charge a newsletter sponsor
Stop pricing blind. Get a defensible, niche-benchmarked rate, the per-signup equivalent, and a ready-to-send counter-offer — in seconds, before you hit reply.
Free calculator · no login · platform-agnostic
Most creators undercharge — or freeze on the reply. Three numbers end the guesswork.
- 10niches
- niche-specific 2026 CPM bands
- CPM→CPA
- per-signup equivalent, auto-calculated
- ~60s
- offer to a defensible counter
From offer to confident reply in 60 seconds
No spreadsheet. No agent. No guessing.
Enter two numbers
Your niche and subscriber count. We fill in open-rate, CTR and CPM benchmarks for your space from curated 2026 rate data.
Get your defensible rate
A per-send range with the recommended number — plus the CPM→CPA migration so you can quote per signup too.
Send a kit, not a guess
Download a branded media-kit PDF, share a link, drop in tiered packages, and reply with a negotiation toolkit built on your numbers.
Not just a number — the whole negotiation
Media-kit builders commoditised the design. We own the pricing brain — the part you're worst at and that moves your income most.
Niche CPMs, not gut feel
A B2B SaaS open can be worth several times a lifestyle open. Pricing on a generic average leaves money behind — we benchmark your exact niche.
The CPM→CPA migration
2026 sponsors increasingly want to pay per signup. We do the maths so you never accept a performance deal that pays less than your flat rate.
A counter-offer at the moment of reply
The pain hits when you're staring at a lowball email. We hand you the exact words to push back — politely, with the numbers on your side.
Platform-agnostic
Substack, Ghost, Kit, beehiiv — doesn't matter. Your pricing brain works wherever you publish, not locked to one host's ad network.
2026 newsletter CPMs, by niche
Rates fragmented hard this year. A B2B SaaS open is worth multiples of a lifestyle open — pricing on a generic average is leaving money behind.
the CPM gap between the top and bottom niches. Price on the wrong band and you leave most of the deal on the table.
| Niche | CPM range (per 1k opens) | Avg. open rate | Typical CTR |
|---|---|---|---|
| B2B SaaS | £71–£142 | 42% | 2.8% |
| Finance & Fintech | £59–£119 | 41% | 2.6% |
| Marketing & Growth | £43–£87 | 40% | 3.0% |
| Technology & Developers | £47–£95 | 39% | 2.4% |
| Crypto & Web3 | £47–£103 | 38% | 3.2% |
| E-commerce & DTC | £36–£75 | 40% | 2.9% |
One won deal pays for years of this
Start free. Upgrade when you've got an offer to answer.
- Niche-benchmarked rate range
- Effective CPM + CPM→CPA math
- Check any sponsor's offer
- No login
- Everything in Free
- Branded media-kit PDF — charts, rate card, contact
- Shareable link you send sponsors
- Tiered packages (Starter / Growth / Headline)
- Negotiation toolkit: objection scripts + 3 email tones
- Everything in the Kit, unlimited
- Your account on every device
- Saved brand (logo + colour)
- Cold-outreach pitches to win new sponsors
- New niches + fresh benchmarks as we add them
Questions
Where do the benchmark rates come from?+
We seed CPM ranges from public 2026 rate guides and platform reports (beehiiv, Paved, niche rate cards) and segment them by niche. They're guidance ranges to anchor your negotiation — always adjust for your own audience quality.
Is the calculator really free?+
Yes. The rate range, effective CPM and CPM→CPA number are free with no login. You only pay (£19 one-off, or £29/mo Pro for unlimited) when you want the full kit: the branded media-kit PDF, the shareable link, tiered packages and the negotiation toolkit.
What's the CPM→CPA migration?+
Sponsors increasingly want to pay per qualified signup instead of a flat fee. We convert your flat rate into a per-signup equivalent so you can offer a performance deal without quietly taking a pay cut.
Does it work for podcasts and other creators?+
The engine is built to benchmark any 'what should I charge?' question. Newsletters are first; podcast and influencer modes are on the roadmap.
Got a sponsor offer sitting in your inbox?
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Price my newsletter