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Media & News

Media & News newsletter sponsorship rates (2026)

Scale plays — lower CPMs offset by large reach. Sell on total impressions and frequency.

£24
Low CPM
£36
Typical CPM
£47
High CPM

CPM = cost per 1,000 opens, primary placement, GBP.

Calculate your exact rate

Pre-set to Media & News. Add your subscriber count to begin.

Your newsletter

Two numbers is enough — we fill the rest from live Media & News benchmarks.

Niche
Currency
Media & News
Primary / top sponsor · per send
Your fair rate
£190£380
Aim for £280£36 CPM / 1k opens
Prefer a performance deal?

Charge about £12 per qualified signup. A typical send drives ~23 signups from ~143 clicks — don't accept a CPA that pays less than your flat rate.

7,920
Opens / send
143
Clicks
23
Signups
£16
List CPM
Build my sponsorship kit

Guidance range from live Media & News benchmarks — not a guarantee.

Your sponsorship kit

Everything you need to land the deal

A branded media-kit PDF, a shareable link, tiered packages and a full negotiation toolkit — all built from your numbers above.

Sponsorship media kit

Your Newsletter

A Media & News newsletter for broad, engaged daily readers across topics.

18k
Subscribers
7.9k · 44%
Opens / send
£36
Effective CPM / 1k
Audience snapshot

Scale plays — lower CPMs offset by large reach. Sell on total impressions and frequency.

18,000
Subscribers
7,920
Opens · 44%
143
Clicks · 1.8%
23
Qualified signups
The reach you actually buy
Subscribers18kOpens / send7.9k · 44%Clicks143 · 1.8%Signups23

Reaching this list elsewhere costs ~£16 per 1,000 on the full list — well below paid social for an audience this targeted.

Performance dashboard
You vs the Media & News benchmark
Open rateYou 44%Niche 44%Click rateYou 1.8%Niche 1.8%
Effective CPM vs niche band
£24£47£36This kit £36

2026 Media & News guidance band — inside the market, not over it.

Rate card
Dedicated email£380Primary / top sponsor£280Secondary placement£155Classified / text link£70
Dedicated email
£380
£250£510
Primary / top sponsor
£280
£190£380
Secondary placement
£155
£105£210
Classified / text link
£70
£45£95

Add-on: exclusive send +20% (no competing sponsor). Rates reflect standard demand.

Why sponsors win here
  • A focused Media & News audience: broad, engaged daily readers across topics — the exact buyers you want, with little waste.
  • ~7,920 engaged opens per send at a 44% open rate — well above generic list averages.
  • Reader trust converts: a typical sponsored link drives ~143 clicks and ~23 qualified signups.
  • Benchmarked to live 2026 Media & News CPMs (£24–£47 per 1,000 opens) — a rate you can defend.
Prefer to pay on performance?

A typical send drives ~143 clicks and ~23 qualified signups. Work on a per-signup basis at around £12.17 per qualified signup (range £8.26£16.52), or a hybrid of a reduced flat fee plus a per-signup top-up.

Sponsorship packages
Starter

Test the audience with a single top slot.

£280
single send
  • 1× Primary / top-sponsor placement in one issue
  • ~7,920 opens · ~143 clicks for the send
  • Performance recap afterwards (opens + click summary)
First-time sponsors validating the list before a bigger commitment.
Best value
Growth

The repeat exposure that actually converts.

£760£840
Save £80 · ≈ £253/send
  • 3× Primary / top-sponsor placements across 3 issues
  • ~23,760 total opens · ~429 clicks across the run
  • Frequency lift — readers see you 3×, where response compounds
  • Multi-send discount baked in: save £80 vs three one-offs
  • Recap after each send + an end-of-run summary
Sponsors who know one email is rarely enough — the realistic default.
Headline

Own the inbox — dedicated, exclusive, no competing brands.

£1,175£1,380
Save £205 · ≈ £392/send
  • 3× Dedicated email sends — the whole issue is yours
  • Exclusive: no competing sponsor for the month (+20% premium)
  • ~23,760 dedicated opens, full share of voice
  • Top-of-kit logo placement + a sponsor spotlight
  • Largest multi-send discount: save £205
  • Priority booking on your dates + full performance report
Brands running a launch or wanting category exclusivity and maximum attention.

Multi-send discounts are off the single-send rate above — not an inflated list price.

Book a slot

Want to hold a slot in an upcoming issue of Your Newsletter?

Reply to this email and I'll share the next few open dates.

Rates reflect standard demand and current 2026 Media & News benchmarks; final pricing confirmed on booking.

Unlock your full sponsorship kit

  • Branded media-kit PDF — cover, charts, rate card, packages, contact
  • Shareable hosted link sponsors open in a browser
  • Tiered packages (Starter / Growth / Headline) auto-priced
  • Negotiation toolkit: 7 objection scripts + 3 email tones + cold outreach

Secure checkout by Stripe. Your kit is delivered the moment payment clears.

Media & News sponsorship pricing FAQ

How much should a Media & News newsletter charge for a sponsor?+

In 2026, Media & News newsletters typically command £24–£47 CPM per 1,000 opens for a primary placement. For a list with a 44% open rate, that scales with your actual opens — use the calculator below for your exact number.

What's a fair CPM for Media & News in 2026?+

The mid-market rate is around £36 per 1,000 opens. Dedicated sends command a premium; secondary placements and classified text links are priced lower. Exclusivity and peak-season timing push it higher.

Should I charge a flat fee or per signup?+

Either — and SponsorPriceIQ shows you both. Media & News audiences convert at roughly 16% of clicks into qualified signups, so we translate your flat rate into a per-signup (CPA) equivalent so a performance deal never costs you money.

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