Newsletter sponsorship guides

Everything you need to price, pitch and negotiate a newsletter sponsorship in 2026 — then get your exact number from the free calculator.

Price my newsletter

Pricing basics

How to price a newsletter sponsorship (2026)

A step-by-step method for pricing a newsletter sponsorship in 2026 — from opens and CPM to a defensible rate you can put in front of a sponsor today.

Newsletter CPM explained: what's a good rate?

What CPM means for newsletter sponsorships, what counts as a good CPM in 2026, and why a 'good' rate depends entirely on your niche.

Rate benchmarks

Newsletter sponsorship rates in 2026: the complete guide

What newsletters actually charge sponsors in 2026 — CPM ranges by niche, how rates fragmented this year, and how to set yours without leaving money on the table.

Newsletter sponsorship rates by subscriber count

What to charge sponsors at 1k, 5k, 10k, 50k and 100k subscribers — and why your open rate matters far more than your list size.

Deal structure

Flat fee vs CPM vs CPA: how to structure a newsletter sponsorship deal

Flat fee, CPM, or pay-per-signup (CPA)? How the three newsletter sponsorship deal structures compare in 2026 — and how to avoid a performance deal that underpays you.

Negotiation

How to respond to a lowball newsletter sponsor offer

A sponsor lowballed you. Here's how to counter a low newsletter sponsorship offer professionally — with the numbers on your side and scripts you can send today.

Media kit

How to make a newsletter media kit that wins sponsors

What goes in a newsletter media kit in 2026, the metrics sponsors actually look for, and how to build one in minutes instead of an afternoon in Canva.

Getting started

How many subscribers do you need to get newsletter sponsors?

The real subscriber threshold for landing newsletter sponsors in 2026 — and why niche and engagement matter far more than hitting a magic number.

By platform

Substack newsletter sponsorship rates (2026)

What Substack writers charge sponsors in 2026, how Substack sponsorships work without a built-in ad network, and how to price yours by niche.

beehiiv newsletter sponsorship rates (2026)

How beehiiv newsletter sponsorships are priced in 2026, how the Ad Network compares to direct deals, and how to set a rate you can defend.