Your Newsletter
A B2B SaaS newsletter for founders, operators and decision-makers evaluating software budgets.
The most valuable newsletter audience in 2026 — high intent, real budgets, expensive to reach anywhere else.
Reaching this list elsewhere costs ~£45 per 1,000 on the full list — well below paid social for an audience this targeted.
2026 B2B SaaS guidance band — inside the market, not over it.
| Dedicated email | The whole send is the sponsor's — highest value. | £1,100 £730–£1,450 |
| Primary / top sponsor | The headline ad slot near the top of the issue. | £810 £540–£1,075 |
| Secondary placement | Mid-newsletter banner or sponsored section. | £440 £300–£590 |
| Classified / text link | A short text link in a roundup of sponsors. | £200 £135–£270 |
Add-on: exclusive send +20% (no competing sponsor). Rates reflect standard demand.
- A focused B2B SaaS audience: founders, operators and decision-makers evaluating software budgets — the exact buyers you want, with little waste.
- ~7,560 engaged opens per send at a 42% open rate — well above generic list averages.
- Reader trust converts: a typical sponsored link drives ~212 clicks and ~64 qualified signups.
- Benchmarked to live 2026 B2B SaaS CPMs (£71–£142 per 1,000 opens) — a rate you can defend.
A typical send drives ~212 clicks and ~64 qualified signups. Work on a per-signup basis at around £12.66 per qualified signup (range £8.44–£16.80), or a hybrid of a reduced flat fee plus a per-signup top-up.
Test the audience with a single top slot.
- 1× Primary / top-sponsor placement in one issue
- ~7,560 opens · ~212 clicks for the send
- Performance recap afterwards (opens + click summary)
The repeat exposure that actually converts.
- 3× Primary / top-sponsor placements across 3 issues
- ~22,680 total opens · ~636 clicks across the run
- Frequency lift — readers see you 3×, where response compounds
- Multi-send discount baked in: save £255 vs three one-offs
- Recap after each send + an end-of-run summary
Own the inbox — dedicated, exclusive, no competing brands.
- 3× Dedicated email sends — the whole issue is yours
- Exclusive: no competing sponsor for the month (+20% premium)
- ~22,680 dedicated opens, full share of voice
- Top-of-kit logo placement + a sponsor spotlight
- Largest multi-send discount: save £575
- Priority booking on your dates + full performance report
Multi-send discounts are off the single-send rate above — not an inflated list price.
Want to hold a slot in an upcoming issue of Your Newsletter?
Rates reflect standard demand and current 2026 B2B SaaS benchmarks; final pricing confirmed on booking.