Newsletter sponsorship rates by niche (2026)
CPM ranges per 1,000 opens, by niche. Pick yours for the full breakdown and a rate tailored to your list.
Price my newsletter| Niche | CPM range (per 1k opens) | Avg. open rate | Typical CTR |
|---|---|---|---|
| B2B SaaS | £71–£142 | 42% | 2.8% |
| Finance & Fintech | £59–£119 | 41% | 2.6% |
| Marketing & Growth | £43–£87 | 40% | 3.0% |
| Technology & Developers | £47–£95 | 39% | 2.4% |
| Crypto & Web3 | £47–£103 | 38% | 3.2% |
| E-commerce & DTC | £36–£75 | 40% | 2.9% |
| Health & Wellness | £28–£59 | 43% | 2.2% |
| Media & News | £24–£47 | 44% | 1.8% |
| Education & Career | £28–£55 | 41% | 2.3% |
| Lifestyle & General | £20–£43 | 38% | 2.0% |
Shown in GBP. Guidance ranges from public 2026 rate guides.
B2B SaaS
£71–£142The most valuable newsletter audience in 2026 — high intent, real budgets, expensive to reach anywhere else.
Finance & Fintech
£59–£119Premium CPMs driven by high customer lifetime value — fintechs and brokers pay up to reach this list.
Marketing & Growth
£43–£87A buyer audience that clicks — strong CTR and a deep bench of SaaS, course and agency sponsors.
Technology & Developers
£47–£95Hard to reach, ad-averse and high-value — dev-tool sponsors pay a premium for trust in this niche.
Crypto & Web3
£47–£103Volatile but high-paying — exchanges and protocols spend hard in bull cycles. Price for the moment.
E-commerce & DTC
£36–£75Tool-and-app sponsors with clear ROI math — a reliable, repeat-buying sponsor base.
Health & Wellness
£28–£59Loyal, high-open audiences with strong supplement, app and DTC sponsor demand.
Media & News
£24–£47Scale plays — lower CPMs offset by large reach. Sell on total impressions and frequency.
Education & Career
£28–£55Course, bootcamp and hiring sponsors chase this audience — clear intent, growing budgets.
Lifestyle & General
£20–£43The widest base and the most under-priced — lean on engagement and niche-within-niche angles.