All niches
Crypto & Web3

Crypto & Web3 newsletter sponsorship rates (2026)

Volatile but high-paying — exchanges and protocols spend hard in bull cycles. Price for the moment.

£47
Low CPM
£75
Typical CPM
£103
High CPM

CPM = cost per 1,000 opens, primary placement, GBP.

Calculate your exact rate

Pre-set to Crypto & Web3. Add your subscriber count to begin.

Your newsletter

Two numbers is enough — we fill the rest from live Crypto & Web3 benchmarks.

Niche
Currency
Crypto & Web3
Primary / top sponsor · per send
Your fair rate
£320£700
Aim for £510£75 CPM / 1k opens
Prefer a performance deal?

Charge about £11 per qualified signup. A typical send drives ~48 signups from ~219 clicks — don't accept a CPA that pays less than your flat rate.

6,840
Opens / send
219
Clicks
48
Signups
£29
List CPM
Build my sponsorship kit

Guidance range from live Crypto & Web3 benchmarks — not a guarantee.

Your sponsorship kit

Everything you need to land the deal

A branded media-kit PDF, a shareable link, tiered packages and a full negotiation toolkit — all built from your numbers above.

Sponsorship media kit

Your Newsletter

A Crypto & Web3 newsletter for traders, builders and crypto-native consumers.

18k
Subscribers
6.8k · 38%
Opens / send
£75
Effective CPM / 1k
Audience snapshot

Volatile but high-paying — exchanges and protocols spend hard in bull cycles. Price for the moment.

18,000
Subscribers
6,840
Opens · 38%
219
Clicks · 3.2%
48
Qualified signups
The reach you actually buy
Subscribers18kOpens / send6.8k · 38%Clicks219 · 3.2%Signups48

Reaching this list elsewhere costs ~£29 per 1,000 on the full list — well below paid social for an audience this targeted.

Performance dashboard
You vs the Crypto & Web3 benchmark
Open rateYou 38%Niche 38%Click rateYou 3.2%Niche 3.2%
Effective CPM vs niche band
£47£103£75This kit £75

2026 Crypto & Web3 guidance band — inside the market, not over it.

Rate card
Dedicated email£690Primary / top sponsor£510Secondary placement£280Classified / text link£130
Dedicated email
£690
£440£950
Primary / top sponsor
£510
£320£700
Secondary placement
£280
£180£390
Classified / text link
£130
£80£175

Add-on: exclusive send +20% (no competing sponsor). Rates reflect standard demand.

Why sponsors win here
  • A focused Crypto & Web3 audience: traders, builders and crypto-native consumers — the exact buyers you want, with little waste.
  • ~6,840 engaged opens per send at a 38% open rate — well above generic list averages.
  • Reader trust converts: a typical sponsored link drives ~219 clicks and ~48 qualified signups.
  • Benchmarked to live 2026 Crypto & Web3 CPMs (£47–£103 per 1,000 opens) — a rate you can defend.
Prefer to pay on performance?

A typical send drives ~219 clicks and ~48 qualified signups. Work on a per-signup basis at around £10.63 per qualified signup (range £6.67£14.58), or a hybrid of a reduced flat fee plus a per-signup top-up.

Sponsorship packages
Starter

Test the audience with a single top slot.

£510
single send
  • 1× Primary / top-sponsor placement in one issue
  • ~6,840 opens · ~219 clicks for the send
  • Performance recap afterwards (opens + click summary)
First-time sponsors validating the list before a bigger commitment.
Best value
Growth

The repeat exposure that actually converts.

£1,375£1,530
Save £155 · ≈ £458/send
  • 3× Primary / top-sponsor placements across 3 issues
  • ~20,520 total opens · ~657 clicks across the run
  • Frequency lift — readers see you 3×, where response compounds
  • Multi-send discount baked in: save £155 vs three one-offs
  • Recap after each send + an end-of-run summary
Sponsors who know one email is rarely enough — the realistic default.
Headline

Own the inbox — dedicated, exclusive, no competing brands.

£2,125£2,490
Save £365 · ≈ £708/send
  • 3× Dedicated email sends — the whole issue is yours
  • Exclusive: no competing sponsor for the month (+20% premium)
  • ~20,520 dedicated opens, full share of voice
  • Top-of-kit logo placement + a sponsor spotlight
  • Largest multi-send discount: save £365
  • Priority booking on your dates + full performance report
Brands running a launch or wanting category exclusivity and maximum attention.

Multi-send discounts are off the single-send rate above — not an inflated list price.

Book a slot

Want to hold a slot in an upcoming issue of Your Newsletter?

Reply to this email and I'll share the next few open dates.

Rates reflect standard demand and current 2026 Crypto & Web3 benchmarks; final pricing confirmed on booking.

Unlock your full sponsorship kit

  • Branded media-kit PDF — cover, charts, rate card, packages, contact
  • Shareable hosted link sponsors open in a browser
  • Tiered packages (Starter / Growth / Headline) auto-priced
  • Negotiation toolkit: 7 objection scripts + 3 email tones + cold outreach

Secure checkout by Stripe. Your kit is delivered the moment payment clears.

Crypto & Web3 sponsorship pricing FAQ

How much should a Crypto & Web3 newsletter charge for a sponsor?+

In 2026, Crypto & Web3 newsletters typically command £47–£103 CPM per 1,000 opens for a primary placement. For a list with a 38% open rate, that scales with your actual opens — use the calculator below for your exact number.

What's a fair CPM for Crypto & Web3 in 2026?+

The mid-market rate is around £75 per 1,000 opens. Dedicated sends command a premium; secondary placements and classified text links are priced lower. Exclusivity and peak-season timing push it higher.

Should I charge a flat fee or per signup?+

Either — and SponsorPriceIQ shows you both. Crypto & Web3 audiences convert at roughly 22% of clicks into qualified signups, so we translate your flat rate into a per-signup (CPA) equivalent so a performance deal never costs you money.

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